Mattel’s Uno Attack

This campaign for Uno Attack was both playful and engaging, highlighting the game's unpredictable nature as it randomly launches Uno cards. With a vintage LA college vibe as the foundation, I created cinemagraph gifs to evoke a sense of nostalgia and dynamic movement. The main inspirations I looked at were HBO’s Euphoria, Y2K aesthetics, and etc.

Additionally, I edited the static visuals and wrote accompanying copy for each piece, ensuring a cohesive and compelling narrative across all campaign materials.